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WHO WE ARE
“Driving Solutions” has been Pro Formance Group’s (PFG)
core product and service since 1990.
It is the underlying theme to our business and
frames the dedication to our clients.

In our nearly 30 years of operation, we have executed hundreds of creative, dynamic and engaging driving-related programs across the country and around the world, delivering memorable learning experiences to thousands of participants. We work on behalf of a wide range of automotive manufacturers and other companies in and outside the transportation field offering high-quality customer-oriented connections and building meaningful relationships.

The principles of Driving Solutions have enabled PFG to grow into a full service experiential and mobile event marketing service, offering multiple hands-on options to clients in order to drive results that meet specific requirements. State-of-the-art measurement tools and real-time data analysis provide a valued return on investment to our clients and enables them to accurately and directly communicate with their targeted customers, vital in today’s viral world.

Innovative experiential marketing efforts continue to expand and PFG is the perfect partner to plan, implement and appraise a program that attracts, motivates and builds - or retains - your desired customer base.

OUR SERVICES.

LEAD GENERATION

DRIVING PROGRAMS

DATA ACQUISITION

EcoDriving

What can Pro Formance Group do for you?

The core to the ultimate success of every PFG-managed event is the group's resolute ability to capture data and generate leads of behalf of its clients.

The preparation, development and implementation of a driving-based, consumer or corporate program is at the heart of what PFG does, with on-site logistics responsibility and attention-to-detail resulting in flawless execution and the resulting acquisition and transfer of valued consumer and participant data.

OUR WORK.

Targeted Specialization

PFG provides national coverage out of its two office hubs: its Corporate Headquarters in Phoenix and its Satellite Operation in Detroit.

No matter what the product, we specialize in creating non-traditional marketing campaigns that intercept consumers and help influence their purchase decisions, ultimately encouraging them to act as
a brand advocate.

Strategic Partner

PFG has been a leader in designing and implementing state-of-the-art experiential automotive and marketing programs since
its inception.

We take great pride in the fact that our background, experience, and resources enable us to offer a full line of services to our clients - making us an important “strategic partner” from start to finish
- initial development of a project, through the design and execution stages, leading to follow-up and evaluation at its conclusion.

Quality CRM Technology

PFG continually looks for ways to enhance the customer’s experience in terms of quality, creativity, program effectiveness and budget efficiencies.

Through the customization of Customer Relationship Management (CRM) technology, PFG can help manage and analyze a client's relationships and interactions with its current and potential customers, consistently improving retention and driving new sales.

OUR CLIENTS.

CASE STUDY 1: FORD DRIVING SKILLS FOR LIFE
Pro Formance Group has been working with for Ford Driving Skills for Life (FDSL) for 16 years, since the program's inauguration. Over its years, the award-winning driver safety program has trained thousands of young people and changed their lives forever by showing participants the value of safe driving.
In 2019, FDSL has focused on the fact that it is turning “Sweet 16,” the traditional driving age across most of North America, and is again planning an extensive tour that will offer more than 60 free, hands-on driver training sessions for teens and parents in 14 cities throughout the U.S. More than 6,000 people are expected to get behind the wheels this year, with training provided by Pro Formance Group.
Highlights of this year’s FDSL program include:

Innovative new sleep suit technology to demonstrate the dangers of drowsy driving
New training module to explain how to use ever-improving vehicle safety technology
Expanded program for the unique circumstances of driving in rural and emerging markets
Addition of a parent module to assist in teen training away from Driving Skills for Life events
U.S. communities that are new participants in the program’s hands-on training

CASE STUDIES 2 and 3: Client Experience: Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson is a leader in operating collector car auctions and automotive lifestyle events.
The firm specializes in providing products and services designed to reach classic and collector car owners and automotive enthusiasts around the world and produces “The World’s Greatest Collector Car Auctions™” in Scottsdale, Palm Beach, FL., Connecticut’s Mohegan Sun and Las Vegas, NV.
Pro Formance Group has initiated lead generation for Barrett-Jackson's associated products and services at each of its auction sites through on-site experiential activities.
For the past 15 years, PFG has designed and executed ride-and-drives for Ford at all Barrett-Jackson Auctions, and since 2009, has handled all responsibilities for Ford's event data capture at these events.

FARECLA: Pro Formance Group has supported Farecla's one-to-one marketing at special consumer events, providing activation and follow-through. Farécla Products Ltd. is a manufacturer of surface finishing products used on a wide variety of substrates. Since 1952, Farécla has provided surface finishing solutions to automotive bodyshops, detailers, boat builders, wood workers, composite manufacturers and other industrial applications and its products are available in over 120 countries.

OUR STRATEGIES.

We are Facilitators. Activators. Communicators.

Pro Formance Group (PFG) is a full-service experiential marketing and logistics company servicing clients within and outside of the auto industry.

PFG specializes in creating innovative and influential marketing campaigns
that effectively interact with consumers and encourage their purchase decisions.

Based on decades of experience, PFG has become a leader in designing and implementing such programs that connect directly with potential consumers, taking pride in developing a unique experience that offers a full line of resources and services to both clients and their targeted audiences.

PFG wants the customer experience to be effective, engaging and memorable,
so the events it plans and initiates will always have a positive impact
on the customer and the brand featured.

OUR TEAM.

Pro Formance Group has attracted some of the finest program facilitators in the industry, with decades of in-field experience.
Its office support team stands ready to serve its customers quickly, efficiently and dynamically, with the result to bring the
best program and results to the pavement or classroom, and ultimately, the client.

Those personnel based in PFG’s Phoenix and Detroit offices include:

Randy Bleicher – President and CEO
Randy joined the PFG team in 2003 and is the source of one of PFG’s largest clients, as he developed the Ford Driving Skills for Life (DSFL) program and continues to manage this successful nationwide program.
Prior to coming to PFG, Randy entered the automotive arena working at the famed Bob Bondurant School of High Performance Driving, and served as its chief instructor for many years, eventually becoming head of all special operations, where he focused on designing consumer ride-and-drive programs for a variety of manufacturers. It was this expertise that brought him to PFG.
Randy became President and CEO of Pro Formance in 2018, and is confidently leading the team with his business knowledge and experience in the event management field.
Direct Line: 480.389.1149 – Email: rbleicher@pfgevents.com

Al Hunt – Vice President, Detroit Operations
Before joining PFG in 2006 and immediately securing the highly successful nationwide Ford truck evaluation tour called Bold Endures, Al spent almost 30 years working for automotive companies Ross Roy, Inc. and Sandy Corp.
His experience as a technical writer, product specialist, location scout and team manager taught him to navigate the sometimes difficult waters of the automotive ride-and-drive circuit.
Al’s PFG office in Detroit is invaluable to the growth of the company. Al was instrumental in earning the Barrett-Jackson Auto Auction Ford ride-and-drive business, which has been going strong since 2010. He is also the creative and driving force behind the development and evolution of PFG’s data capture system.
Cell Phone: 586.709.5794 – Email: ahunt@pfgevents.com

Kim Coe – Controller
Kim comes to the PFG team with more than 30 years of accounting and management experience. Prior to becoming a Pro Formance consultant in 2014, Kim worked closely with Drew DeGrassi at Firebird Raceway in Chandler, Arizona, just a few miles from the current PFG offices.
After running her own accounting firm, Kim took a full-time position with PFG in early 2018. As controller, she is responsible for managing financial statements,budgeting, event accounting, payroll, human resources accounts payable and accounts receivable.
Email: kcoe@pfgevents.com

Dave Drimmie – Vice President, Canadian Operations
Toronto, Ontario-based Dave Drimmie joined Pro Formance in 2013. Dave was brought on board to launch the Ford Driving Skills for Life program in Canada, and his 15-plus years of executive level experience in the automotive arena served him well in that endeavor. The Ford DSFL program north of the border has grown substantially since he assumed a management role of the operation.
Before joining the PFG team, Dave was Vice President of Marketing and Communications and Senior Advisor for the Pirelli World Challenge, a professional auto racing series in North America. He was also the Editorial Director for ModifiedMagazine, a monthly periodical which included reviews and technical articles on a wide range of vehicles in the aftermarket parts and design segment of the industry.
Cell Phone: 416 835-6601 – Email: ddrimmie@pfgevents.com

Tresco Boutard – Program Manager / Road Producer
After several years as a lead mechanic at the Bondurant School in Chandler, Arizona, Tresco accepted a road producer position with PFG in 2011. His skill as a designer and fabricator and his exceptional work ethic has helped PFG to become more efficient, and as a consequence, our clients benefit from a more professional presentation on the road.
Tresco’s main duties include on-the-road management of the Ford DSFL teen driver education program, as well as management of the Barrett-Jackson ride-and-drive instructor team and producing the Ford ride-and-drive program at the annual Las Vegas Auto Show.
Cell: 480.229.9333 – Email: tboutard@pfgevents.com

Mike Speck – Support Operations
Mike was hired in 2010 for general support on various road programs that the company manages each year. Mike’s background as a journeyman instructor/driver coach has allowed PFG to use him to augment instructional staff.

Email: mspeck@pfgevents.com

Drew DeGrassi (1950-2018) – President and CEO, 2002-2018

A great leader and friend, Drew helped build PFG into what it is today.

Through his foresight and planning, PFG continues to grow and thrive, and his legacy lives on
through his great focus on innovation, customer service and attention-to-detail.

Extended Staff & Program Partners
PFG’S highly adaptable and extremely qualified internal staff — all with significant experience in the field — is supplemented by “the best in the business” — long-term strategic partners, whose work and dedication translate into worthwhile events and substantial savings for our clients.

Graphic Artists
Program/Event Managers
Professional Drivers
Professional Driver Instructors
Trained Product Specialists/Presenters
Trained Registration Specialists
Video Producers
Print Producers
Data Entry Specialists
Transport Companies for Vehicles and Freight
Truck Drivers
Event Support Staff
Car Prep Specialists
Automotive Engineering Specialists
Vehicle Acquisition Companies
Site Logistics Companies