PFG Helps Ford at GoGreen13 Phoenix Conference

With just under two weeks to prepare, PFG Events was selected to help Ford Motor Company put together a ride and drive event in the streets surrounding the Phoenix Convention Center for December 3, 2013. Ford was keen to allow attendees at the conference, which was presented by the Arizona State University Walton (of Walmart fame) Sustainability Solutions Initiatives, the chance to drive some of the newest and greenest vehicles in their ever-expanding product line.

PFG Events representatives worked with Ford’s marketing team at Team Detroit to develop the proper marketing signage and a fluid registration process for the prospective riders and drivers.

Being familiar with the downtown Phoenix area was a huge benefit for the PFG team, as they were able to develop a time efficient, safe and fun-to-drive route to and from the Convention Center grounds.

Attendees were able to drive the Ford Fusion Energi plug-in hybrid, the Ford C-Max Energi plug-in hybrid and the Ford Focus all electric cars.

PFG personnel were tasked with maintaining safety at the event by serving as right seat drivers and provided current information on the vehicles as product specialists.  PFG was also responsible for registration of attendees that chose to ride or drive, and supplied a professional facilitator to speak before a large group of attendees about the Ford electric and hybrid product line.

At the end of the day, it was another successful program produced and executed by PFG Events.

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