PFG heads to the Big Apple to help FDSFL celebrate its 10 year anniversary
The Ford Driving Skills for Life program celebrated its 10 year anniversary in early June, with a trip and media blitz in New York City! PFG instructors and managers set up a program in the parking lot of CitiField in Queens – home of the New York Mets. The program emphasized distracted driving driving, simulated impaired driving, the relationship between reaction time and distance traveled at various velocities, safety and technology and also vehicle handling.
The program was used to allow the media to see how the Ford Driving Skills for Life program has evolved to meet the needs of new drivers and to address the continually changing technology at the fingertips of many drivers for communication and safety.
PFG also worked with Ford public relations personnel to make sure that the proper visual and speaking messaging were delivered.
Despite a weather forecast that called for potential thunderstorms, the event day saw clear sunny skies and an impressive media presence. PFG personnel set up a shuttle service to whisk media to and from the stadium itself to the driving area in a timely and comfortable manner.
In addition to the driving elements, the media also covered a panel discussion featuring several people including former FDSFL students and their parents, as well as Ford Fund manger Jim Graham among others. The panel discussion covered a wide range of topics related to safe teen driving and also allowed several of the panelists to express their opinions as well.
PFG managers ensured that the CitiField catering provided proper areas for the driving and panel discussion elements and also diligently with the catering service that turned out a wonderful Big Apple style spread.
Once the program was completed, the PFG team heading into spectacular Manhattan! Indeed, it is a city like no other and the instructors and PFG managers made the most of their time. From Times Square to Grand Central Station and all the eateries in between NYC doesn’t ever seem to sleep. And, a visit to the stunning and somber 9/11 memorial with the massive 1776 foot tower overlooking it all was an absolute must.
Now that the PFG team is back home, we are looking forward to our next trip in two weeks – Salt Lake City, Utah for another full scale FDSFL safe teen driving event.