Mid January is the traditional period for the phenomenally successful Barrett Jackson auto auction in beautiful Scottsdale, Arizona. As has been the case for over 10 years, PFG was used to support the Ford consumer branded ride and drive. PFG staff built the courses and rode right seat with several thousand enthusiastic auto auction attendees. PFG staff also manned the main Ford display and used our proprietary data capture and lead generation systems. PFG Vice President Al Hunt made the trip from his home office outside Detroit to again manage the event under the warm Arizona sun.
PFG staff helped educate the general auction goers on the various behind-the-wheel characteristics of a variety of Ford vehicles, including the Ecoboost Mustang, F-150, Expedition, Ranger and restyled Escape. PFG staff also were used to support Ford Performance Racing school team members in providing high-speed thrill rides in the new Ford GT 500 that packs over 700 hp!
The attendance for the Ford event was the highest we have seen to date, and the energy of the auction was equally intense. PFG looks forward to this, and all the Barrett Jackson events we support each year, and 2020's event was one for the books!