Building on the size and scope of its product claim validation testing protocol, Isuzu Commercial Trucks of America returned to Pro Formance Group with a request to support its results with a slate of independent tests during winter 2018.
Class 4, Class 5 and Class 6 Isuzu offerings as well as their competitors were evaluated during this program, doubling the number of vehicles included in the test since the previous one conducted in 2016.
A two-fold increase in vehicles resulted in a ten-fold level of complexity and moving parts for the 2018 testing program, but the PFG team handled the logistics with a solid base of experience and knowledge of the manufacturer’s strengths and competencies from its previous evaluation. PFG ensured that each vehicle was driven by a number of testers in order to increase the data sampling size.
Isuzu officials also requested that video capture the entirety of the testing program and PFG staff used both drones and camera gimballs to capture stunning footage and still shots as the program progressed.
Ultimately, the testing program provided clean, precise and accurate data on all the vehicles tested through the use of proper measurement, sound methodology and instrumentation.
Following on the heels of the successful product claim validation testing that PFG performed for Isuzu, a larger program was undertaken during the Summer of 2017 – The Isuzu FTR National Tour.
PFG was tasked with finding sites in Los Angeles, Chicago and New York City as well as developing a specialized curriculum and courses to help Isuzu launch their newest Class 6 offering – the FTR. PFG staff were also responsible for transporting the trucks to each city immediately upon event in the previous city.
PFG also took on the task of setting up the venues at each city – the tasks included building each of the courses, handing tent builds, catering and all A/V needs.
Three months of preparation resulted in three weeks of a highly successful tour that introduced Isuzu’s newest vehicle to target-rich audiences.