What do Sin City and the Valley of the Sun have in common?
Searing summer temps! Check.
Great places for baseball spring training! Yessir.
Cactus and Gila Monsters! Absolutely.
But there’s one other thing – due to the spectacular late fall and winter weather in the desert southwest, Las Vegas and Phoenix both choose to hold their main autoshows of the year on Thanksgiving. And the PFG team handled the Ford Motor Company consumer ride and drive programs at both shows.
Between the two cities, PFG product specialists and professional driving instructors handled over 3,000 consumer drives during the 4-day events.
And, with our proprietary software based data capture systems, we were able to make sure that those contacts received, on an almost instant basis, the information for which they showed interest during the program.
The desert isn’t the only thing hot in the Southwest, so is the Phoenix based PFG experiential marketing team.
Want your program pulled off without a hitch?
As the saying goes “Time Flies When You’re Having Fun,” and perhaps there is no better example of that than PFG’s now decade long association with the Ford Motor Company Fund and their much lauded Ford Driving Skills for Life safe teen driving program.
From writing curriculum and designing courses to providing a world class presentation and hiring some of the industry’s finest professional drivers, PFG has traveled to almost every state in the Union to help America’s young people become safer on the roads.
The Ford Driving Skills for Life program has been so successful, that the team has been asked to return to several parts of the country on multiple occasions. In fact, 2014 will mark the 7th year running that the Driving Skills for Life program has been to Illinois – specifically Chicago and Springfield. And behind it all has been the PFG team, evolving the program to further meet the needs of the ever changing landscape of safe driving programs.
“Our association with the Ford Fund and the DSFL program is a proud one,” remarks PFG vice president and lead program manager of the PFG team Randy Bleicher. “We were given a charter to follow, and we have helped Ford deliver what is widely recognized as one of the best safe teen driving programs in the industry. We look forward to continuing our long and successful relationship with the Ford Fund.”
It has become a staple in the automotive industry, bringing lovers of 60s American hot rod muscle and connoiseurs of the finest European road going machines together to bid on some of the most sought after vehicles available. We are, of course, referring to the Barrett-Jackson Auto Auction which started its 2014 season under the sunny, warm January skies of Phoenix, Arizona.
The auction attracts people from all over the world; often as much as a reason to escape their own winter climes as to bid on one or more of the hundreds of pristine examples of rolling history and art.
As we have been for the past 8 years, PFG Events was a major part of the Ford ride and drive consumer program that made the 2014 auction such a notable attraction.
Our relationship with our clients at Barrett Jackson has grown over the years such that in addition to providing professional instructors and management staff for the drive portion of the events, we also offer data capture services for Ford Motor Company and Barrett Jackson itself.
Our proprietary software and custom designed computer terminals allow us to take in contact information, cleanse it and then provide immediate thank you emails with links to vendors for whom the contacts may have shown interest. Over the week-long January show, PFG took in a staggering 17,000 registrations for information and provided a mind-boggling 10, 000 ride and drive impressions – all without a single hiccup in operations.
For more information on how we pull off programs like this talk to Vice President of Detroit PFG Operations Al Hunt – email@example.com or Vice President of PFG Randy Bleicher – firstname.lastname@example.org.
With just under two weeks to prepare, PFG Events was selected to help Ford Motor Company put together a ride and drive event in the streets surrounding the Phoenix Convention Center for December 3, 2013. Ford was keen to allow attendees at the conference, which was presented by the Arizona State University Walton (of Walmart fame) Sustainability Solutions Initiatives, the chance to drive some of the newest and greenest vehicles in their ever-expanding product line.
PFG Events representatives worked with Ford’s marketing team at Team Detroit to develop the proper marketing signage and a fluid registration process for the prospective riders and drivers.
Being familiar with the downtown Phoenix area was a huge benefit for the PFG team, as they were able to develop a time efficient, safe and fun-to-drive route to and from the Convention Center grounds.
Attendees were able to drive the Ford Fusion Energi plug-in hybrid, the Ford C-Max Energi plug-in hybrid and the Ford Focus all electric cars.
PFG personnel were tasked with maintaining safety at the event by serving as right seat drivers and provided current information on the vehicles as product specialists. PFG was also responsible for registration of attendees that chose to ride or drive, and supplied a professional facilitator to speak before a large group of attendees about the Ford electric and hybrid product line.
At the end of the day, it was another successful program produced and executed by PFG Events.
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