Following on the heels of the successful product claim validation testing that PFG performed for Isuzu, a larger program was undertaken during the Summer of 2017 – The Isuzu FTR National Tour.
PFG was tasked with finding sites in Los Angeles, Chicago and New York City as well as developing a specialized curriculum and courses to help Isuzu launch their newest Class 6 offering – the FTR. PFG staff were also responsible for transporting the trucks to each city immediately upon event in the previous city.
PFG also took on the task of setting up the venues at each city – the tasks included building each of the courses, handing tent builds, catering and all A/V needs.
Three months of preparation resulted in three weeks of a highly successful tour that introduced Isuzu’s newest vehicle to target-rich audiences.